GOODBYE DARK MARKS. HELLO LUMINOUS SKIN.

THE POWER OF LUMINOUS⁶³⁰

REDUCES DARK MARKS TO REVEAL LUMINOUS SKIN

Perfect & Radiant Luminous⁶³⁰ Anti Dark Marks Serum has proven efficacy in targeting the root cause of the three major types of dark marks - sun exposure, ageing and hormonal changes such as during pregnancy or menopause. All three can trigger a melanin imbalance, leading to the same result: the appearance of dark marks on the face.

[{"CssClasses":"","CssStyles":null,"X":"680","Y":"125","XMobile":"680","YMobile":"125","HotspotDetail":[{"Type":"HotspotText","Title":"SUN EXPOSURE","Copy":"When exposed to the sun, the skin naturally produces melanin, which can sometimes spread unevenly and appear as dark spots on the skin, so-called \u0026bdquo;sun spots\u0026ldquo;.","Link":{"Title":"","Url":""},"Button":null}]},{"CssClasses":"","CssStyles":null,"X":"540","Y":"455","XMobile":"540","YMobile":"455","HotspotDetail":[{"Type":"HotspotText","Title":"HORMONAL CHANGES","Copy":"Hormonal changes such as during pregnancy or menopause can trigger an overproduction of melanin and result in dark spots.","Link":{"Title":"","Url":""},"Button":null}]},{"CssClasses":"","CssStyles":null,"X":"585","Y":"825","XMobile":"585","YMobile":"825","HotspotDetail":[{"Type":"HotspotText","Title":"AGEING","Copy":"As the skin ages, melanin production becomes less accurate and can result in the formation of dark spots, so-called \u0026bdquo;age spots\u0026ldquo;.","Link":{"Title":"","Url":""},"Button":null}]},{"CssClasses":"","CssStyles":null,"X":"730","Y":"990","XMobile":"730","YMobile":"990","HotspotDetail":[{"Type":"HotspotText","Title":"SKIN INFLAMMATION","Copy":"Dark spots can also appear as marks after a skin inflammation such as acne.","Link":{"Title":"","Url":""},"Button":null}]}]

EFFECTIVENESS

VISIBLE RESULTS IN 4 WEEKS AND CONTINUOUS IMPROVEMENT OVER TIME*

4 weeks

Marks are visibly lightened

8 weeks

Mark intensity is reduced by up to 50%*

12 weeks

Mark intensity is reduced further*,
Skin eveness + 60%,
Skin luminosity + 62%

*with regular usage; self grading, 12 weeks study with LUMINOUS⁶³⁰ Advanced Treatment Serum, 34 women, 2018

SCIENCE

THE BREAKTHROUGH INGREDIENT

LUMINOUS630

LUMINOUS⁶³⁰ is the result of 10 years of meticulous research. Our NIVEA scientists gave themselves the challenge of a lifetime: to recreate the human enzyme that produces the pigment melanin. Based on this they tested more than 50.000 possible active ingredients in different optimization rounds and the molecule number 630 was the most successful one in balancing the pigmentation production and thereby reducing dark spots.

LUMINOUS⁶³⁰ WORKS AT CELLULAR
LEVEL WITH A DUAL-ACTION

LUMINOUS630

PRODUCTS

THE LUMINOUS⁶³⁰ ANTI DARK MARKS ROUTINE

PERFECT & RADIANT LUMINOUS⁶³⁰ ANTI DARK MARKS ADVANCED TREATMENT SERUM

The serum combines the breakthrough ingredient LUMINOUS⁶³⁰ in its highest concentration with vitamin E and cell-activating hyaluronic acid*. It delivers NIVEA’s highest efficacy in treating dark marks with a dual-action – it reduces dark marks while preventing their reappearance with regular usage. For even and luminous skin, with visible results in 4 weeks.

With a soft texture and due to its lightweight formula, the serum absorbs quickly into the skin. Gentle to the skin and recommended for all skin types including sensitive skin.

*in-vitro

BUY NOW

PERFECT & RADIANT LUMINOUS⁶³⁰ ANTI DARK MARKS DAY CREAM SPF50 TRIPLE PROTECTION

The Day Cream protects existing marks from getting darker and prevents their reappearance. It also prevents from photoageing while moisturising the skin. It combines the innovative LUMINOUS⁶³⁰ with an SPF50, cell-activating Hyaluronic Acid* and vitamin E. It mattifies the skin.

Gentle to the skin and recommended for all skin types including sensitive skin.

*in-vitro

BUY NOW

APPLICATION

DAILY ROUTINE FOR LUMINOUS SKIN

IN THE MORNING

Cleanse your skin and apply first the Perfect & Radiant LUMINOUS⁶³⁰ Anti Dark Marks Serum before using the Perfect & Radiant LUMINOUS⁶³⁰ Day Cream SPF50 Triple Protection.

IN THE EVENING

Apply Perfect & Radiant LUMINOUS⁶³⁰ Anti Dark Marks Serum on the entire face as the first step of your evening skin care routine right after cleansing.

Apply products with Luminous⁶³⁰ max. 4 times per day.

FAQs

ASK THE SCIENTISTS

What are dark marks?

Dark marks on the face are the result of an unbalanced melanin production.
Melanin is a natural pigment present in our skin, and is responsible for every person’s natural skin color. However, various factors can over-excite the production of melanin, which accumulate within the skin and become visible on the face as dark maks and uneven skin tone.

How do they appear?

Although there is a genetic disposition to dark marks, there are different reasons why they appear:

The first and most common is sun exposure. When exposed to the sun, the skin naturally produces melanin, which sometimes can be unevenly spread.
As we age, melanin production in our skin also becomes less accurate and can results in the formation of marks.
Hormonal imbalances, for example during pregnancy or menopause, can trigger an overproduction of melanin.
Finally, marks can appear as a mark after skin inflammation, for example acne.

What is LUMINOUS⁶³⁰ and how did you discover this ingredient?

At NIVEA, we are obsessed with skin and we always look at skin biology to understand how to fulfill our consumer’s needs.

When approaching dark and uneven tone, we did the same: we know that marks are the result of melanin imbalance. So we looked more closely at the root cause for marks: the enzyme responsible for melanin production.

It took us 10 years of research to find the breakthrough ingredient LUMINOUS⁶³⁰. First, we recreated the human enzyme that produces melanin in our lab, on which we tested more than 50.000 molecules. After multiple optimization rounds, the molecule number 630 was the most successful one in balancing the pigmentation, and therefore reducing spots! 630 was our lucky number, we wanted to keep it in the name. That’s how our breakthrough ingredient LUMINOUS⁶³⁰ was born.

Is LUMINOUS⁶³⁰ safe to use and effective?

Our priority at NIVEA is not only that our innovations are working, but also that they are safe for the skin. LUMINOUS⁶³⁰ is no exception and went through intensive testing procedures after its discovery.

We first tested the ingredient‘s compatibility on cell cultures in our lab, where we could prove, that Luminous630 is mild to skin cells. The efficacy outperformed our expectations.

After very vigorous safety evaluation, we then tested the ingredient on human volunteers. The clinical studies proved the outstanding efficacy on dark marks!

Finally, we conducted a study over our consumers with the LUMINOUS⁶³⁰ ANTIMARKS Advanced Treatment Serum and received amazing feedback:
91% „the product helps to provide me a spotless skin“
100% „The product is well tolerated by my skin“
100% „I want to make this product a fix step of my face care routine“
LUMINOUS⁶³⁰ is an anti-spot ingredient that is both: suitable to be used every day & being highly effective.

What is LUMINOUS⁶³⁰ and how does it work?

LUMINOUS⁶³⁰ is NIVEA‘s latest breakthrough discovery! It is our patented ingredient specifically designed to safely treat and prevent dark marks.

LUMINOUS⁶³⁰ works at cell-level, targeting the root cause of the issue with a dual action:
1. It works on exisiting melanin agglomerates to lighten the marks
2. With continuous usage, it regulates melanin production to prevent the appearance of new ones

We performed clinical studies on the Advanced Treatment Serum, checking the skin after 4 weeks, 8 weeks and 12 weeks and it proved the outstanding efficacy of LUMINOUS⁶³⁰:
1. In 4 weeks marks are visibly lightened
2. In 8 weeks mark intensity is reduced by up to 50%
3. Continuous improvement overtime with regular usage