GOODBYE DARK MARKS. HELLO LUMINOUS SKIN.

Dark marks on the face are the result of an unbalanced melanin production.
Melanin is a natural pigment present in our skin, and is responsible for every person’s natural skin color. However, various factors can over-excite the production of melanin, which accumulate within the skin and become visible on the face as dark maks and uneven skin tone.

Although there is a genetic disposition to dark marks, there are different reasons why they appear:

 

1. The first and most common is sun exposure. When exposed to the sun, the skin naturally produces melanin, which sometimes can be unevenly spread.
2. As we age, melanin production in our skin also becomes less accurate and can results in the formation of marks.
3. Hormonal imbalances, for example during pregnancy or menopause, can trigger an overproduction of melanin.
4. Finally, marks can appear as a mark after skin inflammation, for example acne.

At NIVEA, we are obsessed with skin and we always look at skin biology to understand how to fulfill our consumer’s needs.

When approaching dark  and uneven tone, we did the same: we know that marks are the result of melanin imbalance. So we looked more closely at the root cause for marks: the enzyme responsible for melanin production.

It took us 10 years of research to find the breakthrough ingredient LUMINOUS⁶³⁰. First, we recreated the human enzyme that produces melanin in our lab, on which we tested more than 50.000 molecules. After multiple optimization rounds, the molecule number 630 was the most successful one in balancing the pigmentation, and therefore reducing spots! 630 was our lucky number, we wanted to keep it in the name. That’s how our breakthrough ingredient LUMINOUS⁶³⁰ was born.

 

Our priority at NIVEA is not only that our innovations are working, but also that they are safe for the skin. LUMINOUS⁶³⁰ is no exception and went through intensive testing procedures after its discovery.

We first tested the ingredient‘s compatibility on cell cultures in our lab, where we could prove, that Luminous630 is mild to skin cells. The efficacy outperformed our expectations.

After very vigorous safety evaluation, we then tested the ingredient on human volunteers. The clinical studies proved the outstanding efficacy on dark marks!

Finally, we conducted a study over our consumers with the LUMINOUS⁶³⁰ ANTIMARKS Advanced Treatment Serum and received amazing feedback:
91% „the product helps to provide me a spotless skin“
100% „The product is well tolerated by my skin“
100% „I want to make this product a fix step of my face care routine“
LUMINOUS⁶³⁰ is an anti-spot ingredient that is both: suitable to be used every day & being highly effective.

LUMINOUS⁶³⁰ is NIVEA‘s latest breakthrough discovery! It is our patented ingredient specifically designed to safely treat and prevent dark marks.

 

LUMINOUS⁶³⁰ works at cell-level, targeting the root cause of the issue with a dual action:
1. It works on exisiting melanin agglomerates to lighten the marks
2. With continuous usage, it regulates melanin production to prevent the appearance of new ones

We performed clinical studies on the Advanced Treatment Serum, checking the skin after 4 weeks, 8 weeks and 12 weeks and it proved the outstanding efficacy of LUMINOUS⁶³⁰:
1. In 4 weeks marks are visibly lightened
2. In 8 weeks mark intensity is reduced by up to 50%
3. Continuous improvement overtime with regular usage